La política da que hablar: "Engagement" en redes sociales de sitios de noticias

Eugenia Mitchelstein, Silvana Leiva, Camilia Giuliano, Pablo J. Boczkowski

Resumen


Este trabajo examina la relación entre los contenidos presentados en las cuentas oficiales de Facebook y Twitter de ocho sitios de noticias de Argentina y el nivel de engagement que generaron en los usuarios. El análisis de una muestra de 2.039 noticias, publicadas entre los meses de marzo a noviembre de 2017, muestra que existe una relación entre el contenido de las noticias y el nivel de engagement que las mismas generan entre los usuarios. Si bien los sitios presentaron una mayor cantidad de noticias sobre temáticas de asuntos no públicos, como deportes, policiales o entretenimiento, los mayores niveles de engagement se registraron en noticias sobre asuntos públicos, como política nacional e internacional y economía. Estos hallazgos son consistentes con la literatura sobre proceso de adaptación de los medios al nuevo ecosistema mediático y apoyan la teoría de “ciudadanía monitorial” en el contexto digital.

Citas


Ardèvol-Abreu, A., & Gil de Zuniga, H. (2017). Effects of editorial media bias perception and media trust on the use of traditional, citizen, and social media news. Journalism & Mass Communication Quarterly, 94(3), 703-724.

Asur, S., Huberman, B. A., Szabo, G., & Wang, C. (2011). Trends in social media: persistence and decay. Proceedings of the Fifth International AAAI Conference on Weblogs and Social Media (435-437).

Bachmann, I., & de Zuniga, H. G. (2013). News platform preference as a predictor of political and civic participation. Convergence, 19(4), 496-512.

Bandari, R., Asur, S., & Huberman, B. A. (2012). The pulse of news in social media: Forecasting popularity. Proceedings of the Sixth International AAAI Conference on Weblogs and Social Media (435-437), 12, 26-33.

Boczkowski, P. J., & Mitchelstein, E. (2012). How users take advantage of different forms of interactivity on online news sites: Clicking, e-mailing, and commenting. Human Communication Research, 38(1), 1-22.

Boczkowski, P. J., & Mitchelstein, E. (2013). The news gap: When the information preferences of the media and the public diverge. Cambridge: MIT Press.

Boczkowski, P. J., Mitchelstein, E., & Matassi, M. (2018). “News comes across when I’m in a moment of leisure”: Understanding the practices of incidental news consumption on social media. New Media & Society.

Boyd, D., Golder, S., & Lotan, G. (2010). Tweet, tweet, retweet: Conversational aspects of retweeting on twitter. Proceedings of the 43rd Hawaii international conference on System Sciences (pp. 1-10).

Conway, B. A., Kenski, K., & Wang, D. (2015). The rise of Twitter in the political campaign: Searching for intermedia agenda-setting effects in the presidential primary. Journal of Computer-Mediated Communication, 20(4), 363-380.

Conway-Silva, B. A., Filer, C. R., Kenski, K., & Tsetsi, E. (2017). Reassessing Twitter’s agenda-building power: An analysis of intermedia agenda-setting effects during the 2016 presidential primary season. Social Science Computer Review.

Effing, R., Van Hillegersberg, J., & Huibers, T. (2011). Social media and political participation: are Facebook, Twitter and YouTube democratizing our political systems? In International conference on electronic participation (pp. 25-35). Berlin: Springer.

Fletcher, R., & Nielsen, R. K. (2018). Are people incidentally exposed to news on social media? A comparative analysis. New Media & Society, 20(7), 2450-2468.

Gil de Zúñiga, H., Jung, N., & Valenzuela, S. (2012). Social media use for news and individuals’ social capital, civic engagement and political participation. Journal of Computer- Mediated Communication, 17(3), 319-336.

Gil de Zúñiga, H., Molyneux, L., & Zheng, P. (2014). Social media, political expression, and political participation: Panel analysis of lagged and concurrent relationships. Journal of Communication, 64(4), 612-634.

Gottfried, J., & Shearer, E. (2016). News Use Across Social Medial Platforms 2016. Pew Research Center.

Hermida, A., Fletcher, F., Korell, D., & Logan, D. (2012). Share, like, recommend: Decoding the social media news consumer. Journalism Studies, 13(5-6), 815-824.

Hester, J. B., & Dougall, E. (2007). The efficiency of constructed week sampling for content analysis of online news. Journalism & Mass Communication Quarterly, 84(4), 811-824.

Hollebeek, L. D., Glynn, M. S., & Brodie, R. J. (2014). Consumer brand engagement in social media: Conceptualization, scale development and validation. Journal of interactive marketing, 28(2), 149-165.

Holton, A. E., Baek, K., Coddington, M., & Yaschur, C. (2014). Seeking and sharing: Motivations for linking on Twitter. Communication Research Reports, 31(1), 33-40.

Krippendorff, K., & Bock, M. A. (2009). The content analysis reader. Thousand Oaks: Sage. Lee, J. G., Moon, S., & Salamatian, K. (2010). An approach to model and predict the popularity of online contents with explanatory factors. In Web Intelligence and Intelligent Agent Technology (WI-IAT), 2010 IEEE/WIC/ACM International Conference on (Vol. 1, pp. 623-630).

Lee, C. S., & Ma, L. (2012). News sharing in social media: The effect of gratifications and prior experience. Computers in human behavior, 28(2), 331-339.

Lim, M. (2012). Clicks, cabs, and coffee houses: Social media and oppositional movements in Egypt, 2004–2011. Journal of communication, 62(2), 231-248.

Livingstone, S. (2008). Taking risky opportunities in youthful content creation: teenagers’ use of social networking sites for intimacy, privacy and self-expression. New Media & Society, 10(3), 393-411.

Ma, L., Lee, C. S., & Goh, D. H. L. (2011). That’s news to me: the influence of perceived gratifications and personal experience on news sharing in social media. In Proceedings of the 11th annual international ACM/IEEE joint conference on Digital libraries (pp. 141-144).

Madden, M., Lenhart, A., Cortesi, S., Gasser, U., Duggan, M., Smith, A., & Beaton, M. (2013). Teens, social media, and privacy. Pew Research Center, 21, 2-86.

Martínez, F. (2010). La teoría de los usos y gratificaciones aplicada a las redes sociales. Libro de actas del II Congreso Internacional Comunicación. Salamanca: Universidad de Salamanca.

Marwick, A. E., & boyd, D. (2014). Networked privacy: How teenagers negotiate context in social media. New Media & Society, 16(7), 1051-1067.

Meraz, S. (2009). Is there an elite hold? Traditional media to social media agenda setting influence in blog networks. Journal of Computer-Mediated Communication, 14(3), 682-707.

Messing, S., & Westwood, S. J. (2014). Selective exposure in the age of social media: Endorsements trump partisan source affiliation when selecting news online. Communication Research, 41 (8), 1042-1063.

Mitchelstein, E., & Boczkowski, P. J. (2018). Juventud, estatus y conexiones. Explicación del consumo incidental de noticias en redes sociales. Revista mexicana de opinión pública, (24), 131-145.

Newman, N., Fletcher, R., Kalogeropoulos, A., Levy, D., & Kleis Nielsen, R. (2018). Reuters digital news report 2018. Reuters Institute for the Study of Journalism, University of Oxford.

Nielsen, R. K., & Schrøder, K. C. (2014). The relative importance of social media for accessing, finding, and engaging with news: An eight-country cross-media comparison. Digital journalism, 2(4), 472-489.

Oeldorf-Hirsch, A., & Sundar, S. S. (2015). Posting, commenting, and tagging: Effects of sharing news stories on Facebook. Computers in Human Behavior, 44, 240-249.

Oh, S., & Syn, S. Y. (2015). Motivations for sharing information and social support in social media: A comparative analysis of Facebook, Twitter, Delicious, YouTube, and Flickr. Journal of the Association for Information Science and Technology, 66(10), 2045-2060.

Powers, M., & Vera-Zambrano, S. (2017). How journalists use social media in France and the United States: Analyzing technology use across journalistic fields. New Media & Society, 1461444817731566.

Prior, M. (2007). Post-broadcast democracy: How media choice increases inequality in political involvement and polarizes elections. Cambridge University Press.

Quan-Haase, A., & Young, A. L. (2010). Uses and gratifications of social media: A comparison of Facebook and instant messaging. Bulletin of Science, Technology & Society, 30(5), 350-361.

Rainie, L., Smith, A., Schlozman, K. L., Brady, H., & Verba, S. (2012). Social media and political engagement. Pew Internet & American Life Project.

Raimondo Anselmino, N., Sambrana, A. M., & Cardoso, A. L. (2017). Medios tradicionales y redes sociales en Internet: un análisis de los posteos compartidos por los diarios argentinos Clarín y La Nación en Facebook (2010-2015). Astrolabio, (19), 32-68.

Riffe, D., Aust, C. F., & Lacy, S. R. (1993). The effectiveness of random, consecutive day and constructed week sampling in newspaper content analysis. Journalism Quarterly, 70(1), 133-139.

Sakaki, T., Okazaki, M., & Matsuo, Y. (2010). Earthquake shakes Twitter users: real-time event detection by social sensors. In Proceedings of the 19th international conference on World Wide Web (pp. 851-860). Raleigh, North Carolina: ACM.

Schudson, M. (1998). The good citizen. Cambridge: Harvard University Press.

Stassen, W. (2010). Your news in 140 characters: Exploring the role of social media in journalism. Global Media Journal-African Edition, 4(1), 116-131.

Sunstein, C. R. (2018). # Republic: Divided democracy in the age of social media. Princeton: Princeton University Press.

Tewksbury, D. (2003). What do Americans really want to know? Tracking the behavior of news readers on the Internet. Journal of communication, 53(4), 694-710.

Towner, T. L., & Dulio, D. A. (2012). New media and political marketing in the United States: 2012 and beyond. Journal of Political Marketing, 11(1-2), 95-119.

Turcotte, J., York, C., Irving, J., Scholl, R. M., & Pingree, R. J. (2015). News recommendations from social media opinion leaders: Effects on media trust and information seeking. Journal of Computer-Mediated Communication, 20(5), 520-535.

Valenzuela, S. (2013). Unpacking the use of social media for protest behavior: The roles of information, opinion expression, and activism. American Behavioral Scientist, 57(7), 920-942.

Valeriani, A., & Vaccari, C. (2017). Political talk on mobile instant messaging services: a comparative analysis of Germany, Italy, and the UK. Information, Communication & Society, 1-17.

Vargo, C. J., Guo, L., McCombs, M., & Shaw, D. L. (2014). Network issue agendas on Twitter during the 2012 US presidential election. Journal of Communication, 64(2), 296-316.

Wanta, W., Golan, G., & Lee, C. (2004). Agenda setting and international news: Media influence on public perceptions of foreign nations. Journalism & Mass Communication Quarterly, 81(2), 364-377.

Wasike, B. S. (2013). Framing news in 140 characters: How social media editors frame the news and interact with audiences via Twitter. Global Media Journal, 6(1), 5.

Weeks, B. E., & Holbert, R. L. (2013). Predicting dissemination of news content in social media: A focus on reception, friending, and partisanship. Journalism & Mass Communication Quarterly, 90(2), 212-232.

Whiting, A., & Williams, D. (2013). Why people use social media: a uses and gratifications approach. Qualitative Market Research: An International Journal, 16(4), 362-369.

Wu, S., Hofman, J. M., Mason, W. A., & Watts, D. J. (2011). Who says what to whom on twitter. In Proceedings of the 20th international conference on World Wide Web (pp. 705-714).


Texto completo: PDF

Refbacks

  • No hay Refbacks actualmente.



CIC Cuadernos de Información y Comunicación
ISSN 1135-7991
ISSN-e 1988-4001

© . Universidad Complutense de Madrid
Biblioteca Complutense | Ediciones Complutense